Google Ads – PPC Advertising Company

Before we dive into running any ads, we make it a priority to really get to know your business. This means understanding everything from your services and target audience to your sales funnel, current marketing strategies, and even your competitors.

We also take the time to pinpoint your specific goals—whether that’s generating leads, increasing eCommerce sales, or enhancing your local visibility. This discovery phase is crucial because it ensures that our campaigns are perfectly aligned with your objectives right from the get-go, making sure that every dollar spent on ads leads to meaningful results.

We dive deep into keyword and audience research using tools like Google Keyword Planner, SEMrush, and insights from competitors. Our goal? To uncover the most lucrative opportunities out there.

We take a close look at the search terms your customers are using, what your competitors are bidding on, and identify any gaps in your industry. With this valuable information, we craft a customized campaign plan that includes the right types of campaigns, whether it’s Search, Display, Performance Max, Shopping, or Video, along with a smart targeting strategy and budget allocation to ensure you get the best return on your ad spend.

 This is where strategy comes to life! We create engaging, high-converting ad copy that resonates with your audience’s needs and desires, with the exact keywords they are searching.

For display and video ads, our talented team designs eye-catching visuals that grab attention and inspire action. We also take a close look at your landing pages or create new ones to make sure they’re fast, mobile-friendly, and focused on conversions. After all, a fantastic ad is only effective if it leads to a seamless user experience—and that’s exactly what we aim to provide.

 meticulously set up your campaign in Google Ads, organizing ad groups, keywords, bidding strategies, and targeting settings to align with your objectives.

But we don’t stop there; we handle all the technical tracking too. This means integrating Google Analytics 4 (GA4), setting up Google Tag Manager (GTM), enabling conversion tracking, and installing remarketing tags. This solid data foundation allows us to measure what’s working, where your leads are coming from, and what needs tweaking.

 Once your campaign is live, we keep a close eye on its early performance and start testing right away. We monitor impressions, clicks, conversion rates, and cost metrics, using real-time data to adjust bids, experiment with new ad variations, refine targeting, and pause anything that isn’t performing well. 

Our optimization process is ongoing—not just a one-time effort at launch. We’re always on the lookout for fresh ways to lower your cost-per-click, enhance ad relevance, and boost conversion rates.

At Carpoweb, we believe in transparency and growth. Each month, you’ll get detailed reports that break down what’s working, what we’ve tried out, and what’s on the horizon. We don’t just throw numbers at you; we highlight key performance indicators (KPIs) like click-through rate (CTR), conversion rate, cost per lead, and return on ad spend (ROAS) along with practical insights to help you understand the story behind the data. As your campaigns evolve, we’ll dive into new growth opportunities, whether that’s YouTube Ads, remarketing, or social media ads on platforms like Meta or LinkedIn, all aimed at scaling your business. With us, you’re not just running ads; you’re investing in sustainable growth for the future.Tab Content